Monthly Archives: October 2010

Direct Mail Still Works!

In a January 12, 2010 article in the Wall Street Journal, direct mail was touted as being key to winning customers. The article, titled Firms Hold Fast to Snail Mail Marketing, gave a couple of interesting examples. The first was … Continue reading

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Wasteful Marketing sends the Wrong Message

Marketing is all about message right? Of course it is which is why we spend so much time crafting headlines, going over copy and making sure the design helps the reader to quickly get that message. With all that work, … Continue reading

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Are you an Ethical Marketer?

In the wake of our current economic situation one question we need to ask ourselves is: “Are we ethical?” At first you will probably say, yes, I am. However, if you look at it deeper are there any questionable practices … Continue reading

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Visual Communication is not just for Marketing

Mis-communication is a costly problem for you and your company or organization. It wastes valuable time and even resources. How many times has this happened to you? At a meeting a project is laid and delegated. Everyone appears to understand … Continue reading

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