Visual Communication is not just for Marketing

Mis-communication is a costly problem for you and your company or organization. It wastes valuable time and even resources. How many times has this happened to you? At a meeting a project is laid and delegated. Everyone appears to understand their roles and the deadlines. Shortly after that it is apparent that everyone involved did not get the message clearly. On critical time sensitive projects, this can be devastating.
How can you prevent this mis-communication? Think about it for a second. We communicate ideas and messages visually in marketing. It works everywhere else too. Using visuals to communicate along with verbal instructions will help everyone understand what is expected.
Visual Communication is a reliable method for improving clarity of a message. Various studies have shown that people will be six to ten times more likely to retain and understand information that is presented visually. This is because most of us are visual learners. It is why catalogs are illustrated and magazines use photos to help tell news stories. Using visual communication internally with your team members and co workers will improve the clarity of your communications.
Below are some examples of things that are more clearly communicated with visuals:

1. Who is responsible for what? – A simple organizational chart explains it all
2. What are the goals? – This can be easily stated visually based on the project
3. Why are we doing this? – Goal and objectives are easily stated, but why they are goals and objectives will help motivate and get everyone working together.
4. When is everything due? – Timeliness. Simply state what is needed to complete the project on time
5. Where is it? – As you follow the progress all kinds of visual aids can be used to indicate the progress and how it relates to the goals.
6. How will this be accomplished? – Along with a detailed time line, a detailed description of the stages of the project can be shown in something like a flow chart.
Posted by Rich Lewis at 2:01 PM


About marketingfocus

I've been in the print marketing and direct mail business for over 30 years. I guess that means I'm old, but it also means that I bring a certain level of experience and expertise into a business relationship. My company, Burlington Press, specializes in printing and direct mail along a wide range of marketing services including web site design and development, email marketing and video production. For marketing to be effective it needs to be well rounded and use all channels available that make sense.
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