Post Cards are a Great Way to Communicate

Post cards can play a unique role in your marketing mix. The trick is to use them wisely. The advantage of a post card is that it shows your message right away. Your customer or prospect doesn’t have to open an envelope, click on a link or open an email. The message in a post card is right there in front of their eyes. Even if they are going to throw it away, they are seeing and getting your message. Here are some tricks to make a post card work well:

Use Color.
A post card is a tool to quickly and easily get a message across. The proper use of color will make it more attractive which gets it noticed.

Use A Large Size.
The standard 4” x 6” post card is easily lost in a pile of mail. Consider making it larger like 6” x 11” or 5½” x 8½”. This gives you more room to state your message and the size will get it noticed.

Keep It Brief.
Don’t over complicate your message or get too wordy. You want to use a post card to state your message and get to the point quickly. For more detailed information refer them to your web site, a brochure or catalog.

Use A “Call To Action.”
One of the biggest mistakes we see in post card marketing is that the message is stated clearly, but it doesn’t lead the customer to act — buy something, make a donation or whatever you are trying to convince them to do. The use of limited time offers and other “act now” techniques will get the recipient to respond right away. The one thing you don’t want is for someone to look at your post card and think, “This is great,” and then file it away somewhere.


About marketingfocus

I've been in the print marketing and direct mail business for over 30 years. I guess that means I'm old, but it also means that I bring a certain level of experience and expertise into a business relationship. My company, Burlington Press, specializes in printing and direct mail along a wide range of marketing services including web site design and development, email marketing and video production. For marketing to be effective it needs to be well rounded and use all channels available that make sense.
This entry was posted in Direct Mail, Graphic Design, Marketing, Printing. Bookmark the permalink.

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