CPR or Creative Partners Roundtalble

By Richard Lewis from Burlington Press

Every now and then you get an opportunity to volunteer your time and talents for a worthy cause. On Saturday, May 21 I got to participate with about 20 graphic designers, web designers, marketeers and other creative professionals in the Creative Partners Roundtable or CPR. At this even non-profit organizations got the opportunity to have their marketing materials and websites reviewed by professionals for free. There were all sorts of organization in all sorts of sizes that served all sorts of things from wildlife refuges to inner city troubled youth to individuals with disabilities.

I got to sit in with a couple of graphic designers to review several organizations. We reviewed their print materials and websites and gave advice on everything from making these materials look better to improving website traffic and setting up social media.

I also got to present a couple of seminars on direct mail There were other seminars too on developing an organization and low cost on-line marketing. This whole project was the brain child of Richard Cardona and Alison Judah from Hypno Design, along with Marci Foster from Creative Spark Consulting.  These folks are responsible for the CreateAthon project in the fall.

All in all it was a great success and we got to help over 30 organizations. Because the world didn’t end that Saturday, we look forward to doing this on a yearly basis. For more information visit the CPR blog.

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About marketingfocus

I've been in the print marketing and direct mail business for over 30 years. I guess that means I'm old, but it also means that I bring a certain level of experience and expertise into a business relationship. My company, Burlington Press, specializes in printing and direct mail along a wide range of marketing services including web site design and development, email marketing and video production. For marketing to be effective it needs to be well rounded and use all channels available that make sense.
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