While some marketing pundits are predicting the end of the printing industry, it ain’t dead yet. Have you ever given a sales presentation where the laptop had issues, the projector didn’t work or you couldn’t get access to wifi? Having a business card and a brochure can save the day when technology fails. Even when the technology works, it is a good thing to leave something behind that the customer or prospect can refer to and use to remember you and what you are offering them.
The Internet offers so many new marketing channels that all companies need to embrace. Email, social media and a great website are a necessity. However, information that is nicely designed and printed on a good piece of paper is also just as important. It’s a great way to promote your business or organization in places where the Internet may not be available. It also makes sense to have something to leave behind after you meet with someone that is more substantial than a handshake.