Don’t Forget the Printing

By Rich Lewis at Burlington Press 

While some marketing pundits are predicting the end of the printing industry, it ain’t dead yet. Have you ever given a sales presentation where the laptop had issues, the projector didn’t work or you couldn’t get access to wifi? Having a business card and a brochure can save the day when technology fails. Even when the technology works, it is a good thing to leave something behind that the customer or prospect can refer to and use to remember you and what you are offering them.

The Internet offers so many new marketing channels that all companies need to embrace. Email, social media and a great website are a necessity. However, information that is nicely designed and printed on a good piece of paper is also just as important. It’s a great way to promote your business or organization in places where the Internet may not be available. It also makes sense to have something to leave behind after you meet with someone that is more substantial than a handshake.


About marketingfocus

I've been in the print marketing and direct mail business for over 30 years. I guess that means I'm old, but it also means that I bring a certain level of experience and expertise into a business relationship. My company, Burlington Press, specializes in printing and direct mail along a wide range of marketing services including web site design and development, email marketing and video production. For marketing to be effective it needs to be well rounded and use all channels available that make sense.
This entry was posted in Direct Mail, Graphic Design, Marketing, Printing and tagged , , , . Bookmark the permalink.

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