Visual Marketing with Photos

By Rich Lewis at Burlington Press  |

If a picture is worth 1000 words, what is it worth if it drives traffic to your website?With this in mind, imagine what visually oriented websites like You Tube and Flickr can provide you in the way opportunities to promote your business. YouTube allows you to create videos about your business and easily place them online. Videos can be informative or light-hearted views of your company, your industry or the products and services you sell. You Tube allows you to create a special “Channel” for your business and if you title your videos and link them to your website it will help your SEO ranking too.

Flickr is another website for both still photography and videos. Uploading photos about your company and what you do creates another way for Internet users to find out about you. If you add good titles to your photos with the right key words and links to your website these photos will help your SEO ranking and will also show up in search engine results along with your website helping you to have more than one listing.

As long as we are talking about visual images, photos and graphics on your website should also be titled with what is often referred to as “Image or Title Tags” Doing this not only allows you to have additional key words on your website, but it also means that these photos will show up in internet searches under “images results” which are often on the first page of search engines results. If your website doesn’t allow you to put image tags on your photos it is time to get another website.


About marketingfocus

I've been in the print marketing and direct mail business for over 30 years. I guess that means I'm old, but it also means that I bring a certain level of experience and expertise into a business relationship. My company, Burlington Press, specializes in printing and direct mail along a wide range of marketing services including web site design and development, email marketing and video production. For marketing to be effective it needs to be well rounded and use all channels available that make sense.
This entry was posted in Graphic Design, Marketing, Search Engine Optimization (SEO), Social Media, Web Design and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

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