Mobile Websites are Different!

By Rich Lewis at Burlington Press 

Almost half of all web browsing is done on a mobile phone.

Can your website be viewed easily on a mobile phone?


Having your website resize itself for a smart phone screen is not enough. The text can be too small to read and the size of the images and graphics on your site can make it very slow to load.

It is one thing for your website to be visible on a mobile phone and quite another to be useful. Creating a mobile website is more then reformatting your pages to be readable on the smaller, more vertical Smartphone screen. It takes understanding how surfing the web on a mobile device like a smart phone is different from the way it is viewed from a desktop computer. We understand this and have a variety of tools in our arsenal to help you not just create a mobile website, but to create an amazing mobile website. Here are some mobile website tips:

Define the Purpose – Mobile sites need to be brief and concise. You need to get to the point quickly. If you have a lot to say on your website, we need to help you get to the heart of the message and make sure it is easily understandable when viewed on a mobile phone.

Keep it Simple – Both the design and content need to be simple. Smartphone operating systems are not as powerful as desktop computers so a streamlined website loads faster. The trick is to create something that looks great yet is still simple and attractive without sacrificing style. In addition, your mobile site should complement your desktop website. The same users may access your desktop and mobile websites at different times based on where they are. They should never feel that the two sites are completely different from each other.

Be Interactive – Being able to access your website anywhere from someone’s hand is a much different experience from visiting a website from a desktop computer. It is a much more personal, even fun, experience. That will influence how someone wants to interact with your website. You have an opportunity to connect with your customers in a uniquely different way. Some of those ways are:

  • Integrating with your social media
  • Location based information
  • QR Codes
  • Games and Contests

Testing – There is nothing that will frustrate a user, who happens to be your customer, more than a website that doesn’t work right. A mobile phone magnifies this much more. We don’t know if it is that the phone is easier to throw out a window when frustrated or that the mobile web user expects things to happen faster, but if your website works great on an iPhone and not a Droid, that is a big problem. This is why we test and test to make sure the content is easy to understand and that it actually works on the variety of operating systems available on smart phones.

You need to make sure your website is mobile-friendly, useful, engaging and designed for the difference in both the environment and attitude of the mobile web and the mobile web user. Nothing will turn off your customers more quickly than a bad experience on their Smartphones involving your website. The web is changing, as are the devices that get users there. We can help you succeed on the web whether your customers find you on a desktop computer at work, a laptop in a coffee shop or a Smartphone while sitting on a train.


About marketingfocus

I've been in the print marketing and direct mail business for over 30 years. I guess that means I'm old, but it also means that I bring a certain level of experience and expertise into a business relationship. My company, Burlington Press, specializes in printing and direct mail along a wide range of marketing services including web site design and development, email marketing and video production. For marketing to be effective it needs to be well rounded and use all channels available that make sense.
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