What every retail business website needs

By Rich Lewis at Burlington Press
www.burlingtonpress.com | www.burlingtonpresswebservices.com

If your business sells to consumers, here are the things you need to have on your website:

  1. Contact information including your address. The address doen’t just show where you are, but having a physical location adds legitimacy to your business.
  2. Also adding legitimacy are testimonials. People love to by from places that other people endorse.
  3. If you have a physical location to serve your customers an interactive map that people can use to get directions is important.
  4. A complete and easy to follow list of your products and services.

Of course there are variations to the above based on the type of business you have, but these are the basic things that let your customers and prospects know who you are, what you do and why you are so great.


About marketingfocus

I've been in the print marketing and direct mail business for over 30 years. I guess that means I'm old, but it also means that I bring a certain level of experience and expertise into a business relationship. My company, Burlington Press, specializes in printing and direct mail along a wide range of marketing services including web site design and development, email marketing and video production. For marketing to be effective it needs to be well rounded and use all channels available that make sense.
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