Consider Building An App For That

By Rich Lewis at Burlington Press
www.burlingtonpress.com | www.burlingtonpresswebservices.com

Thanks to the development of cell phones and tablets, we have the opportunity to reach someone in seconds. And with access like that, it just may be a great way to reach your customers.

Most companies are utilizing mobile technology in a variety of ways, but many have yet to take it to the next level. Many of the traditional marketing methods such as direct mail and point of purchase support the mobile environment. Most times having a mobile version of your website created is all many businesses need. But other businesses can benefit from building a mobile app. Here’s how to get started.

Why It’s Easy
If you’re willing to put some money into developing your mobile app, then it’s probably best to hire a developer, especially if you what to have complex functionality for what your customers will do with it.

If you require limited functionality or simply want to display information, a specialized mobile website that is set up to run like a mobile app can save a lot of time and money. This usually is far less expensive than a full app and based on how you want to distribute it, you can bypass some if the headaches and red tape needed in order to have your app downloadable from iTunes, or the Android or Blackberry app stores.

What You’ll Get
There are a variety of marketing advantages when it comes to having an app for your business. Anytime your customers download the app it’s good for your business, as long as you’ve created a trustworthy app that functions properly. You’ll be able to reach the growing audience of smart phone and tablet users who download a variety of apps for different reasons.

One advantage to having an app that is fully downloadable is that this kind of app can be accessed in places without Internet once they are downloaded. If you store company information and things your customers would need to know on the app, they can have access to it anytime as long as they have their device with them. Creating an app may not be just for your customers either, as you could build apps that help make your employees more efficient in their job, especially if you have some workforce in the field.

Is It For You?
If you’re struggling to maintain other technology friendly marketing strategies, an app might be too extreme of a move for your company. However, if you’re ready to try something new, the possibilities are endless when it comes to making your own app. From internal company use to on the go information for your customers, an app could provide opportunities you’ve never had access to before. If the funds and the timing are right, it’s definitely a venture you may want to investigate.

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About marketingfocus

I've been in the print marketing and direct mail business for over 30 years. I guess that means I'm old, but it also means that I bring a certain level of experience and expertise into a business relationship. My company, Burlington Press, specializes in printing and direct mail along a wide range of marketing services including web site design and development, email marketing and video production. For marketing to be effective it needs to be well rounded and use all channels available that make sense.
This entry was posted in Graphic Design, Marketing, Mobile Web, Mobile Website, Web Design and tagged , , , , . Bookmark the permalink.

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