Useful Content Gives Your Website a Competitive Edge

By Rich Lewis at Burlington Press |

Way too many websites are bad at great content, but great at providing a lot of, industry jargon that no one really wants to read. I sometimes cringe when looking at a website that we built six months after it launches and see either no new content or new content that would put an insomniac to sleep. Long-winded self-promotion has two bad consequences:

  • It ruins any competitive advantage your company may have because you are not really saying anything important.
  • It will impact your search engine ranking.

Your website must answer this: What makes your company or organization special and why should they buy anything from you? It’s not a case of just adding content to your website, which you should do often. That content must offer value. Web content, blogs, newsletters, and white papers are great if they are well written and have something important to say. They are not great if they just drone on and provide no insight and no clue as to how great you are in your industry.



About marketingfocus

I've been in the print marketing and direct mail business for over 30 years. I guess that means I'm old, but it also means that I bring a certain level of experience and expertise into a business relationship. My company, Burlington Press, specializes in printing and direct mail along a wide range of marketing services including web site design and development, email marketing and video production. For marketing to be effective it needs to be well rounded and use all channels available that make sense.
This entry was posted in Marketing, Mobile Website, Search Engine Optimization (SEO), Web Design and tagged , , , , , , . Bookmark the permalink.

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