Monthly Archives: September 2012

9 Benefits of Direct Mail and More

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com I didn’t create these, they are from the Direct Mail Media Pack(r) although what is between the ( )’s are mine Results are directly measurable You speak to somebody, not everybody, reducing waste … Continue reading

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Passion is the Essence of Marketing

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com While sitting at a red light the other day, a landscaper caught my eye. He was using a power-edging tool on a long sidewalk in front of a church. He was moving along … Continue reading

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Six Story Elements to Help You Make Your Case

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com To convince somebody of something you first must assemble a convincing argument with facts and a compelling story. Together this creates a persuasive narrative designed to present a solution as viable and understandable. … Continue reading

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