9 Benefits of Direct Mail and More

By Rich Lewis at Burlington Press
www.burlingtonpress.com | www.burlingtonpresswebservices.com

I didn’t create these, they are from the Direct Mail Media Pack(r) although what is between the ( )’s are mine

  1. Results are directly measurable
  2. You speak to somebody, not everybody, reducing waste
  3. You can vary the message to suit the recipient (through personalization)
  4. You can do a complete selling job – even for complex products (and services)
  5. Direct mail is a private medium
  6. It can build a brand – on its own or with other media
  7. Direct mail can act as your sales force
  8. Direct mail can increase (customer) loyalty
  9. Direct Mail creates a positive message for a brand or company

Some more thoughts on direct mail from me

  • Direct mail is not wasteful. regardless of what the PR from the email marketing industry tells you. The way paper is made, you are considering the environment when you use paper to market.
  • Direct mail can be a very effective bridge, supplement or gateway to other marketing channels.
  • When direct mail doesn’t work it is not done correctly.
  • Direct mail can be a waste if you don’t understand how it works.
  • The ROI on direct mail is amazing if you understand or hire someone who understands how it works.



About marketingfocus

I've been in the print marketing and direct mail business for over 30 years. I guess that means I'm old, but it also means that I bring a certain level of experience and expertise into a business relationship. My company, Burlington Press, specializes in printing and direct mail along a wide range of marketing services including web site design and development, email marketing and video production. For marketing to be effective it needs to be well rounded and use all channels available that make sense.
This entry was posted in Content Marketing, Direct Mail, EDDM, Every Door Direct Mail, Marketing, Printing and tagged , , , , , , . Bookmark the permalink.

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