Want to Save the World? Make Your Website Faster!

By Rich Lewis at Burlington Press
www.burlingtonpress.com | www.burlingtonpresswebservices.com

Here is an interesting fact that you need to know if you have a website.

No one wants to wait for information when searching the web. As web users we are all very, very impatient and it translates into our behavior off-line.

Supporting Data:

  1. There are over 3 Billion Google searches every day. 34,000 questions are answered every second.
  2.  Google found that by slowing search results down by a mere 4/10ths of a second that the average number of searches was reduced by 8 million a day.
  3.  1 in 4 people will abandon a web page that takes more than 4 seconds to load. That number goes up as load times increase.
  4. Half of those using the web on a mobile device will leave a page that does not load in 10 seconds. 3 out of 5 of those people will never return to that website.
  5. 40% of mobile shoppers will abandon an e-commerce website if a pages doesn’t load in 3 seconds.
  6. 1 in 4 people in the US only browse the web with their phones and do not use a tablet, laptop or desktop computer to access the internet.
  7. Almost 80% of individuals using their phones to access the web use it for shopping.
  8. Amazon could lose up to $1.6 billion per year because of a 1 second delay in a page loading.

How this affects our behavior off-line (From a USA Today survey).

  1. The majority of Americans will not wait in line for more than 15 minutes.
  2. Half of Americans will not return to an establishment that kept them waiting.
  3. 20% of Americans admit to being rude to someone who served them too slowly.

All of this happens because your website loads too slowly. Do the world a favor, check your website speed and do something about it if it is slow.



About marketingfocus

I've been in the print marketing and direct mail business for over 30 years. I guess that means I'm old, but it also means that I bring a certain level of experience and expertise into a business relationship. My company, Burlington Press, specializes in printing and direct mail along a wide range of marketing services including web site design and development, email marketing and video production. For marketing to be effective it needs to be well rounded and use all channels available that make sense.
This entry was posted in Content Marketing, Life, Marketing, Mobile Web, Mobile Website, Web Design and tagged , , , , , , , , , . Bookmark the permalink.

2 Responses to Want to Save the World? Make Your Website Faster!

  1. twitter says:

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    fantastic blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to
    my Google account. I look forward to brand new updates and will talk about this blog with my Facebook group.
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