Author Archives: marketingfocus

About marketingfocus

I've been in the print marketing and direct mail business for over 30 years. I guess that means I'm old, but it also means that I bring a certain level of experience and expertise into a business relationship. My company, Burlington Press, specializes in printing and direct mail along a wide range of marketing services including web site design and development, email marketing and video production. For marketing to be effective it needs to be well rounded and use all channels available that make sense.

We’re Moving…

Thank you for stopping by this blog. We have moved it to our website and it will now be available at http://www.burlingtonpresswebservices.com. Check out our latest posts! Thanks, Rich Lewis

Posted in Content Marketing, Customer Satisfaction, Direct Mail, EDDM, Email Marketing, Every Door Direct Mail, Graphic Design, Internet, Life, Marketing, Mobile Web, Mobile Website, Printing, Search Engine Optimization (SEO), Social Media, Trade Shows, Web, Web Design | Leave a comment

Are You Ready for a Whole New Web?

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com For a long time now, when asked what domain should I purchase for my business, we have advised trying to find a .com version of your company name or keyword because of the … Continue reading

Posted in Content Marketing, Internet, Marketing, Search Engine Optimization (SEO), Web, Web Design | Tagged , , , | Leave a comment

Two Lessons in Customer Satisfaction

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com The more we understand our customers the better we can serve them. And the better we serve them the more business we get. That would seem to prove logical. So, here are two … Continue reading

Posted in Customer Satisfaction, Marketing | Tagged , , , , , , | 1 Comment

The High Cost of Cheap Business Cards

A Cheap Business Card Doesn’t Mean Inexpensive By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com Every time you hand out your business card, you are making an impression. That little 3½ inch by 2 inch piece of paper has a big … Continue reading

Posted in Graphic Design, Marketing, Printing | Tagged , , , , , | Leave a comment

3 Ways to Stand Out at Your Next Trade Show

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com When designing a billboard, six words or less is ideal. You have a brief glance to capture a driver’s attention and get your idea across. And the same strategy applies when designing your … Continue reading

Posted in Graphic Design, Marketing, Printing, Trade Shows | Tagged , , , , , | Leave a comment

Content Marketing Should Include Video

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com Content marketing involves the creation and sharing of material that’s engages and informs your target audience. The more captivating the content, the more likely it is to be circulated. Videos present your message … Continue reading

Posted in Uncategorized | Leave a comment

Want to Save the World? Make Your Website Faster!

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com Here is an interesting fact that you need to know if you have a website. Fact: No one wants to wait for information when searching the web. As web users we are all … Continue reading

Posted in Content Marketing, Life, Marketing, Mobile Web, Mobile Website, Web Design | Tagged , , , , , , , , , | 2 Comments