Category Archives: Email Marketing

We’re Moving…

Thank you for stopping by this blog. We have moved it to our website and it will now be available at http://www.burlingtonpresswebservices.com. Check out our latest posts! Thanks, Rich Lewis Advertisements

Posted in Content Marketing, Customer Satisfaction, Direct Mail, EDDM, Email Marketing, Every Door Direct Mail, Graphic Design, Internet, Life, Marketing, Mobile Web, Mobile Website, Printing, Search Engine Optimization (SEO), Social Media, Trade Shows, Web, Web Design | Leave a comment

How Often Should You Update Content

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just … Continue reading

Posted in Content Marketing, Email Marketing, Marketing, Social Media, Web Design | Tagged , , , , , , , | Leave a comment

Craft A Company Narrative – The Story Of You

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com In the past few years, the business world has made much ado about the concept of branding—many people throwing around twelve-dollar phrases like “crafting your brand,” “incorporating a solid brand,” and so on. … Continue reading

Posted in Content Marketing, Direct Mail, Email Marketing, Marketing, Printing, Search Engine Optimization (SEO), Web Design | Leave a comment

Six Story Elements to Help You Make Your Case

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com To convince somebody of something you first must assemble a convincing argument with facts and a compelling story. Together this creates a persuasive narrative designed to present a solution as viable and understandable. … Continue reading

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Be An Email Genius

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com To see how well your email marketing works, test it. What does that mean right? If you break an email down into its component parts, you get to know what it does and … Continue reading

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3 things to consider before creating a new Marketing Plan

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | http://www.burlingtonpresswebservices.com Push the Envelope You might find that your company has been doing the same marketing for years, simply because that’s how it’s always been done. If that’s the case, it’s time … Continue reading

Posted in Direct Mail, Email Marketing, Marketing, Printing, Social Media, Web Design | Tagged , , , , , | 2 Comments

The Trouble with QR Codes

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com The biggest problem with QR codes is that they are really cool. Their second biggest problem is that they are very easy to create. So now we see them everywhere on billboards, … Continue reading

Posted in Direct Mail, Email Marketing, Graphic Design, Marketing, Mobile Web, Mobile Website, Printing, Web Design | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment