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Category Archives: Printing
The Trouble with QR Codes
By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com The biggest problem with QR codes is that they are really cool. Their second biggest problem is that they are very easy to create. So now we see them everywhere on billboards, … Continue reading
Posted in Direct Mail, Email Marketing, Graphic Design, Marketing, Mobile Web, Mobile Website, Printing, Web Design
Tagged burlington press, communication, direct mail, graphic design, internet web marketing, marketing, mobile web, mobile website, new jersey marketing, on-line marketing, print, printing, QR Codes, QR Codes NJ, web design, web development, web graphics, web services, website, website development
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Show Your Customers That You Care
By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingotnpresswebservices.com October is a great month to get your company’s name out there. Instead of a sale or a typical promotions, show your customers that you care about the community. Create a Quality … Continue reading
Posted in Direct Mail, Email Marketing, Graphic Design, Life, Marketing, Mobile Web, Mobile Website, Printing, Social Media, Web Design
Tagged burlington, burlington press, communication, Community Awareness, customer focus, customer service, direct mail, e-letters, email, enthusiasam, Fund Raising, graphic design, internet web marketing, life, mailing, marketing, positive attitude, positive life, print, printing, purposeful life, sales, Social Responsibility, Web deign, web design, web graphics, web services
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Start Thinking Now About Marketing In 2012
By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingotnpresswebservices.com Over this past year, you’ve read post after post and tweet after tweet about what you should be doing to better your marketing efforts. Well, 2012 is just around the corner (crazy, … Continue reading
Posted in Direct Mail, Email Marketing, Marketing, Mobile Web, Mobile Website, Printing, Social Media, Web Design
Tagged burlington, burlington press, communication, customer focus, direct mail, graphic design, internet web marketing, marketing, mobile web, mobile website, new jersey marketing, qr code, quick response code
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Don’t Forget the Printing
By Rich Lewis at Burlington Press http://www.burlingtonpress.com http://www.burlingtonpresswebservices.com While some marketing pundits are predicting the end of the printing industry, it ain’t dead yet. Have you ever given a sales presentation where the laptop had issues, the projector didn’t work … Continue reading
Posted in Direct Mail, Graphic Design, Marketing, Printing
Tagged marketing, new jersey marketing, new jersey printing, printing
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Behind Every QR Code Is A Good Landing Page
By Rich Lewis from Burlington Press http://www.burlingtonpress.com www.burlingtonpresswebservices.com You’ve probably encountered one already. Maybe you’ve even tried to snap a photo of one with your mobile phone. We’re talking about those square matrix QR (Quick Response) Codes that have become … Continue reading
Posted in Direct Mail, Graphic Design, Marketing, Mobile Web, Mobile Website, Printing, Web Design
Tagged burlington, burlington press, communication, graphic design, internet web marketing, marketing, mobile web, mobile website, new jersey, on-line marketing, print, qr code, quick response code, Web deign, web design
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The One True Marketing Measurement
By Rich Lewis at Burlington Press http://www.burlingtonpress.com and http://www.burlingtonpresswebservices.com Sorry this blog has been on summer vacation for a bit too long. Let’s fire it back up again with a thought about how marketing folks love to measure campaigns. The … Continue reading
Posted in Direct Mail, Email Marketing, Marketing, Printing, Social Media
Tagged burlington, burlington press, communication, graphic design, internet web marketing, marketing, new jersey, on-line marketing, Web deign, web design, web development, web graphics, web services, website, website development
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Newsletters – Focus On The Reader
Whether you are using print-and-mail or e-mail to distribute your company’s newsletter, there are three main styles: Business to consumer or B2C, business to business or B2B and membership. Each one has different characteristics, and the one you use will … Continue reading
Posted in Direct Mail, Email Marketing, Graphic Design, Marketing, Printing
Tagged burlington press, customer focus, customer service, e-letters, email, marketing, newsletters, printing
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Post Cards are a Great Way to Communicate
Post cards can play a unique role in your marketing mix. The trick is to use them wisely. The advantage of a post card is that it shows your message right away. Your customer or prospect doesn’t have to open … Continue reading
Posted in Direct Mail, Graphic Design, Marketing, Printing
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Direct Mail Still Works!
In a January 12, 2010 article in the Wall Street Journal, direct mail was touted as being key to winning customers. The article, titled Firms Hold Fast to Snail Mail Marketing, gave a couple of interesting examples. The first was … Continue reading
Posted in Direct Mail, Marketing, Printing
Tagged burlington, direct mail, graphic design, mailing, marketing, print, printing, sales, website
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