Tag Archives: communication

Two Lessons in Customer Satisfaction

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com The more we understand our customers the better we can serve them. And the better we serve them the more business we get. That would seem to prove logical. So, here are two … Continue reading

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3 Ways to Stand Out at Your Next Trade Show

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com When designing a billboard, six words or less is ideal. You have a brief glance to capture a driver’s attention and get your idea across. And the same strategy applies when designing your … Continue reading

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From the Mouths of Babes

  By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com If you don’t know of Ingrid Michaelson, she is a young singer songwriter whose wide voice range and simple and personal writing style has recently made her a star. It is not … Continue reading

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The Importance of Planning

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com This is one of those cases where the picture says it all. Great design is one thing, but knowing how it will look in the real world is probably even more valuable. Have … Continue reading

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Over $12,500 Well-Spent

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com As marketing professionals we need to be looking for opportunities to share what we know with those who may need it. There are organizations out there trying to do good but can’t afford … Continue reading

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9 Benefits of Direct Mail and More

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com I didn’t create these, they are from the Direct Mail Media Pack(r) although what is between the ( )’s are mine Results are directly measurable You speak to somebody, not everybody, reducing waste … Continue reading

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Six Story Elements to Help You Make Your Case

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com To convince somebody of something you first must assemble a convincing argument with facts and a compelling story. Together this creates a persuasive narrative designed to present a solution as viable and understandable. … Continue reading

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