Tag Archives: marketing

Are You Ready for a Whole New Web?

Posted on January 21, 2014 by marketingfocus

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com For a long time now, when asked what domain should I purchase for my business, we have advised trying to find a .com version of your company name or keyword because of the … Continue reading →

Posted in Content Marketing, Internet, Marketing, Search Engine Optimization (SEO), Web, Web Design | Tagged internet web marketing, marketing, web development, Web domains | Leave a comment

Two Lessons in Customer Satisfaction

Posted on November 18, 2013 by marketingfocus

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com The more we understand our customers the better we can serve them. And the better we serve them the more business we get. That would seem to prove logical. So, here are two … Continue reading →

Posted in Customer Satisfaction, Marketing | Tagged communication, customer focus, Customer Loyalty, customer service, life, marketing, philosophy | 1 Comment

The High Cost of Cheap Business Cards

Posted on August 13, 2013 by marketingfocus

A Cheap Business Card Doesn’t Mean Inexpensive By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com Every time you hand out your business card, you are making an impression. That little 3½ inch by 2 inch piece of paper has a big … Continue reading →

Posted in Graphic Design, Marketing, Printing | Tagged Branding, Business Cards, graphic design, marketing, printing, sales | Leave a comment

3 Ways to Stand Out at Your Next Trade Show

Posted on July 10, 2013 by marketingfocus

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com When designing a billboard, six words or less is ideal. You have a brief glance to capture a driver’s attention and get your idea across. And the same strategy applies when designing your … Continue reading →

Posted in Graphic Design, Marketing, Printing, Trade Shows | Tagged communication, graphic design, marketing, new jersey marketing, printing, Trade Shows | Leave a comment

From the Mouths of Babes

Posted on January 17, 2013 by marketingfocus

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com If you don’t know of Ingrid Michaelson, she is a young singer songwriter whose wide voice range and simple and personal writing style has recently made her a star. It is not … Continue reading →

Posted in Content Marketing, Life, Marketing, Social Media | Tagged burlington press, communication, customer focus, Ingrid Michaelson, marketing, new jersey marketing, social media | Leave a comment

The Importance of Planning

Posted on December 21, 2012 by marketingfocus

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com This is one of those cases where the picture says it all. Great design is one thing, but knowing how it will look in the real world is probably even more valuable. Have … Continue reading →

Posted in Graphic Design, Life, Marketing, Printing | Tagged burlington press, communication, design mistakes, graphic design, marketing, new jersey marketing | 1 Comment

15 Facts You Need To Know About Websites

Posted on November 29, 2012 by marketingfocus

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com In marketing, we never know if we are doing anything right until the psychologists study it. So they have and here are results from several studies of Internet site visitors. It boils down … Continue reading →

Posted in Content Marketing, Graphic Design, Marketing, Mobile Web, Mobile Website, Web Design | Tagged graphic design, marketing, web design, web development, web services, website, website development | 1 Comment

Over $12,500 Well-Spent

Posted on November 20, 2012 by marketingfocus

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com As marketing professionals we need to be looking for opportunities to share what we know with those who may need it. There are organizations out there trying to do good but can’t afford … Continue reading →

Posted in Life, Marketing, Printing | Tagged burlington press, Charity, communication, customer focus, marketing, new jersey marketing, non-profits, print, printing | Leave a comment

Useful Content Gives Your Website a Competitive Edge

Posted on July 19, 2012 by marketingfocus

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com Way too many websites are bad at great content, but great at providing a lot of, industry jargon that no one really wants to read. I sometimes cringe when looking at a website … Continue reading →

Posted in Marketing, Mobile Website, Search Engine Optimization (SEO), Web Design | Tagged communication, Content, marketing, mobile website, new jersey marketing, web development, website development | Leave a comment