Tag Archives: on-line marketing

Want to Save the World? Make Your Website Faster!

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com Here is an interesting fact that you need to know if you have a website. Fact: No one wants to wait for information when searching the web. As web users we are all … Continue reading

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How Often Should You Update Content

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com Content is the way your business or organization communicates and drives engagement with your customers. Content on websites, blogs, social media, printing and email marketing needs to be fresh and updated regularly, just … Continue reading

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Six Story Elements to Help You Make Your Case

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com To convince somebody of something you first must assemble a convincing argument with facts and a compelling story. Together this creates a persuasive narrative designed to present a solution as viable and understandable. … Continue reading

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Be An Email Genius

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com To see how well your email marketing works, test it. What does that mean right? If you break an email down into its component parts, you get to know what it does and … Continue reading

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3 things to consider before creating a new Marketing Plan

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | http://www.burlingtonpresswebservices.com Push the Envelope You might find that your company has been doing the same marketing for years, simply because that’s how it’s always been done. If that’s the case, it’s time … Continue reading

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Social Media 101 for 2012

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | http://www.burlingtonpresswebservices.com  I spend a lot of time reviewing articles and blog posts to keep up with what is going on in the ever-changing world of marketing for small business. One of my … Continue reading

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The Trouble with QR Codes

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com The biggest problem with QR codes is that they are really cool. Their second biggest problem is that they are very easy to create. So now we see them everywhere on billboards, … Continue reading

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