Tag Archives: sales

The High Cost of Cheap Business Cards

A Cheap Business Card Doesn’t Mean Inexpensive By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com Every time you hand out your business card, you are making an impression. That little 3½ inch by 2 inch piece of paper has a big … Continue reading

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Networking – A Guide to Human Contact

By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com Social media serves a purpose but it is not the ultimate way to get business. We are still humans and humans tend to want to deal with other humans when they do business. … Continue reading

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Show Your Customers That You Care

By Rich Lewis at Burlington Press http://www.burlingtonpress.com  |  www.burlingotnpresswebservices.com October is a great month to get your company’s name out there. Instead of a sale or a typical promotions, show your customers that you care about the community. Create a Quality … Continue reading

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The “So What?” Marketing Method

By Rich Lewis, Burlington Press Many a great business person has lamented that half the money they spend on advertising is wasted. The trouble is no one knows which half. If your business or organization is trying to grow, or … Continue reading

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Direct Mail Still Works!

In a January 12, 2010 article in the Wall Street Journal, direct mail was touted as being key to winning customers. The article, titled Firms Hold Fast to Snail Mail Marketing, gave a couple of interesting examples. The first was … Continue reading

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Wasteful Marketing sends the Wrong Message

Marketing is all about message right? Of course it is which is why we spend so much time crafting headlines, going over copy and making sure the design helps the reader to quickly get that message. With all that work, … Continue reading

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Are you an Ethical Marketer?

In the wake of our current economic situation one question we need to ask ourselves is: “Are we ethical?” At first you will probably say, yes, I am. However, if you look at it deeper are there any questionable practices … Continue reading

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