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Tag Archives: marketing
Are You Ready for a Whole New Web?
By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com For a long time now, when asked what domain should I purchase for my business, we have advised trying to find a .com version of your company name or keyword because of the … Continue reading
Two Lessons in Customer Satisfaction
By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com The more we understand our customers the better we can serve them. And the better we serve them the more business we get. That would seem to prove logical. So, here are two … Continue reading
Posted in Customer Satisfaction, Marketing
Tagged communication, customer focus, Customer Loyalty, customer service, life, marketing, philosophy
1 Comment
The High Cost of Cheap Business Cards
A Cheap Business Card Doesn’t Mean Inexpensive By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com Every time you hand out your business card, you are making an impression. That little 3½ inch by 2 inch piece of paper has a big … Continue reading
Posted in Graphic Design, Marketing, Printing
Tagged Branding, Business Cards, graphic design, marketing, printing, sales
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3 Ways to Stand Out at Your Next Trade Show
By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com When designing a billboard, six words or less is ideal. You have a brief glance to capture a driver’s attention and get your idea across. And the same strategy applies when designing your … Continue reading
Posted in Graphic Design, Marketing, Printing, Trade Shows
Tagged communication, graphic design, marketing, new jersey marketing, printing, Trade Shows
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Networking – A Guide to Human Contact
By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com Social media serves a purpose but it is not the ultimate way to get business. We are still humans and humans tend to want to deal with other humans when they do business. … Continue reading
Posted in Life, Marketing, Social Media
Tagged business networking, marketing, Networking, sales, social media
1 Comment
From the Mouths of Babes
By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com If you don’t know of Ingrid Michaelson, she is a young singer songwriter whose wide voice range and simple and personal writing style has recently made her a star. It is not … Continue reading
The Importance of Planning
By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com This is one of those cases where the picture says it all. Great design is one thing, but knowing how it will look in the real world is probably even more valuable. Have … Continue reading
Posted in Graphic Design, Life, Marketing, Printing
Tagged burlington press, communication, design mistakes, graphic design, marketing, new jersey marketing
1 Comment
15 Facts You Need To Know About Websites
By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com In marketing, we never know if we are doing anything right until the psychologists study it. So they have and here are results from several studies of Internet site visitors. It boils down … Continue reading
Over $12,500 Well-Spent
By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com As marketing professionals we need to be looking for opportunities to share what we know with those who may need it. There are organizations out there trying to do good but can’t afford … Continue reading
Posted in Life, Marketing, Printing
Tagged burlington press, Charity, communication, customer focus, marketing, new jersey marketing, non-profits, print, printing
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Useful Content Gives Your Website a Competitive Edge
By Rich Lewis at Burlington Press http://www.burlingtonpress.com | www.burlingtonpresswebservices.com Way too many websites are bad at great content, but great at providing a lot of, industry jargon that no one really wants to read. I sometimes cringe when looking at a website … Continue reading